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I'm Lori Langdon,
a Product/UX designer

🚀 designing delightful UX solutions with tangible results
đź“Š empowering every user through accessible, strategic, & data-driven design
🧩 offering Product Design, UX/UI Design & UX Research

projects

E-commerce Redesign

Boosting Conversion Rates Through Intuitive User Experience

I transformed an underperforming website into a conversion powerhouse through strategic UX design and research. By reimagining the site’s navigation and information architecture, I delivered measurable business results: 217% increase in conversion rate and 175% growth in checkout completion year-over-year.

Client: Retro Modern Furnishings

Roles: UX Designer, Researcher, and Website Builder

Check it out!
Hand holding phone showing UI of mobile website redesign with a laptop in the background showing the desktop version of the site design.

Website Redesign

Improving Site Functionality & Increasing Donations

Using a mobile-first approach, our goal was to make the site intuitive and easy to navigate. With limited time and resources, we redesigned the homepage and donation flow — the areas of most meaningful impact that would lead to increased donations.

Client: Boulder Food Rescue

Roles: UX Design, Research, Accessibility & Writing

Check it out!
hand holding phone displaying the UI for a screen showing gamification in the mobile app.

Mobile App Gamification

Increasing User Engagement in Opioid Tracking App

I designed this mobile app using the Octalysis Framework, incorporating gamification and rewards to a pain and medication tracking mobile app. The resulting design featured achievements and progress tracking, resulting in higher user adoption, satisfaction and continued use of the app.

Client: Continuous Precision Medicine
Roles: UX, UI, Visual, and Motion Design

branding design in large storefront windows of a downtown raleigh coffee shop with bold graphics including a huge orange circle with a coffee cup with wings floating off of a saucer. There is also a bar with frosted vinyl that says "local, organic, coffee".

Branding Design​​​

Revitalizing Brand Identity & Improving Visibility

I created a cohesive brand identity for a Raleigh coffee shop through a refreshed logo, new color palette, & bold updated signage. The result attracted new customers and effectively communicated the shop’s unique offerings.

Client: 42 & Lawrence / Larry’s Coffee
Roles: Branding, Graphic and Product Design
Graphic Design Gallery

E-commerce Redesign

Boosting Conversion Rates Through Intuitive User Experience

I transformed an underperforming website into a conversion powerhouse through strategic UX design and research. By reimagining the site’s navigation and information architecture, I delivered measurable business results: 217% increase in conversion rate and 175% growth in checkout completion year-over-year.

Client: Retro Modern Furnishings
Roles: UX Designer, Researcher, and Website Builder

Check it out!
Hand holding phone showing UI of mobile website redesign with a laptop in the background showing the desktop version of the site design.

Website Redesign

Improving Site Functionality & Increasing Donations

Using a mobile-first approach, our goal was to make the site intuitive and easy to navigate. With limited time and resources, we redesigned the homepage and donation flow — the areas of most meaningful impact that would lead to increased donations.

Client: Boulder Food Rescue

Roles: UX Design, Research, Accessibility & Writing

Check it out!
hand holding phone displaying the UI for a screen showing gamification in the mobile app.

Mobile App Gamification​

Increasing User Engagement in Opioid Tracking App

I designed this mobile app incorporating gamification and rewards using the Octalysis Framework to a pain and medication-tracking mobile app. The resulting design featured achievements and progress tracking, resulting in higher user adoption, satisfaction and continued use of the app.

Client: Continuous Precision Medicine
Roles: UX, UI, Visual, and Motion Design

branding design in large storefront windows of a downtown raleigh coffee shop with bold graphics including a huge orange circle with a coffee cup with wings floating off of a saucer. There is also a bar with frosted vinyl that says "local, organic, coffee".

Branding Design​​

Revitalizing Brand Identity & Improving Visibility

I created a cohesive brand identity for a Raleigh coffee shop through a refreshed logo, new color palette, and bold updated signage. The result attracted new customers and effectively communicated the shop’s unique offerings.

Client: 42 & Lawrence / Larry’s Coffee
Roles: Branding, Graphic and Product Design
Graphic Design Gallery
Shopping Basket